About Julie

I’m a digital nomad who enjoys urban exploration, green tea, visiting ballparks, and meeting new people. I dig reading (especially poetry and professional development), watching Doctor Who or Rick and Morty, and petting any cat that will give me the time of day. I’m also very fond of wine and robust, flavorful beer.

Over the past couple of years, I’ve been teaching myself to knit and sew and have dabbled in gardening. I like learning languages–presently I’m trying to learn Polish and not forget Italian.

I’m also the founder, CEO, and Creative Director of Impressa Solutions, the inbound marketing agency I launched in 2012 when my freelancing career was about to be too much to handle.

Resume selects


  • Fort Lauderdale, Florida
  • Presentation: “5 Essential Elements to Turn a Business into a Brand”
  • Lab Host: “Why isn’t My Content Converting?”
  • Las Vegas, Nevada
  • Presented “The Brand Blueprint & Personal Strategy Roadmap: Building, Promoting, and Strengthening Your Brand”
  • Lab Host: “Why isn’t My Content Converting?”
  • Presented: “My Fave Multi-Purposed Tools: To Add Wow Factor, Get More Bang for Your Buck, and Be Leaner, Meaner, and More Effective”
  • Moderated “Consistent Story Drives Conversion”
  • University of California, Berkeley Haas School of Business Evening and Weekend MBA Program
  • Presented “Build Your Personal Brand for Networking, Job Hunting, and Just Being Awesome”
  • Fort Lauderdale, Florida
  • Presented “Your Guide to Cohesive Marketing Strategy”
  • University of Nevada, Las Vegas
  • Presented “Leveraging a Liberal Arts Degree for Financial Freedom”
  • Las Vegas, Nevada
  • Presented “Creating Content for Personal Brands: Separating the BS from the Brilliance”
  • Moderated “Personal Branding & Advocacy for Positive PR and SEO”
  • University of Texas, Dallas
  • 1st Workhacker Conference
  • Presented “From Freelancer to Founder: A Self Employment Story”
  • Miami, Florida
  • Presented: “Blackjack and Content Marketing: A Lesson in Planning and Strategy”
  • Las Vegas, Nevada
  • Mentor Session
  • Austin, Texas
  • Mentor Session
  • Milwaukee, Wisconsin
  • Course co-creator and instructor
  • Career readiness lessons

Mentions and Guest Posts


  • HubSpot Content Marketing Certified (through June 2019)
  • HubSpot Marketing Software Certified (through February 2018)
  • HubSpot Email Marketing Certified (through February 2019)
  • HubSpot Inbound Sales Certified (through February 2019)
  • HubSpot Certified Partner (through July 2018)
  • HubSpot Inbound Certified (through March 2019)
  • HubSpot Contextual Marketing Certified (through July 2018)
  • Goddard College–Plainfield, VT
  • January 2009
  • University of Wisconsin, Milwaukee
  • Magna Cum Laude
  • Phi Beta Kappa
  • December 2005


  • Created and implemented the Junior Membership Program to provide mentorship and opportunity to up to 20 Las Vegas area college students and recent graduates annually
  • Board member: Chair of the Mentor and Volunteer Committe
  • LVIMA member since 2015
  • Member since 2012
  • Volunteer and donor since 2012
  • Annual participant in their bowling tournament fundraiser–2nd place in 2016


  • Connector.

    January 2009: Graduation

    Completed my MFA in Creative Writing, and noticed the recession. With no viable teaching opportunities, I continued my gig as a casino cocktail waitress like nothing happened.

  • Connector.

    June 2009: La Vita Bella

    After a quick engagement, I ran off to Italy with my new husband. He was teaching there.

  • Connector.

    July 2009: Worst Case Scenario

    It became painfully apparent that I was unemployable in Italy, thanks to some “mixups” with paperwork. Our joint income: $1800/month…before taxes.

  • Connector.

    September 2009: Making it Work

    I begin teaching English from our small apartment. I want to freelance or teach remotely, but nothing sticks.

  • Connector.

    April 2010: R-O-C-K in the U-S-A

    Unable to make ends meet, we return to the States. To my parent’s house. We can’t afford to live anywhere else.

  • Connector.

    August 2010: Rebound

    Thanks to gigs as on-site property managers, we get to move into our own apartment. I also work as a fine dining host, bartender at a Mexican restaurant, and marketer and copywriter for a family of websites.

  • Connector.

    February 2011: F*@k This!

    Snowmageddon happened. While digging out our building, I realize how much I miss Las Vegas.

  • Connector.

    May 2011: Game Changer

    A bottle of wine. A computer. A plan. I become a busy, in-demand freelancer overnight. Literally.

  • Connector.

    October 2011: Viva Las Vegas

    Freelancing has paid off. We moved back to Sin City.

  • Connector.

    April 2012: A Business is Born

    After a series of rate increases, I’m at capacity. Instead of telling clients “no,” I open a modest agency.

  • Connector.

    June 2012: Splitsville

    My divorce is finalized. I suddenly have more time on my hands to build the business. It gets real.

  • Connector.

    March 2015: Pass it On

    I officially mentor my first few aspiring freelancers and entrepreneurs at SXSW. It’s time for me to start sharing the wealth and handing down knowledge to others, so they too can find personal empowerment through self employment.